Taking centre stage was international models Shanina Shaik and Bridget Malcolm alongside the store’s ambassadors Jesinta Franklin and Jess Gomes.
Franklin revealed she rushed to the salon after she received a call from DJs bosses last week, asking her to go a little blonder.
She said it took over 16 hours to bleach her locks blond just for the show.
“It’s taken a long time. I did two six hours sessions last week and another four hours on Saturday,” Franklin said.
The new Bachelor Matty J was in a seriously awkward position, having been given strict orders not to talk to any media.
“I’m not supposed to talk to anyone. I can’t talk about The Bachelor,” he told The Daily Telegraph.
Also unusually shy were Karl Stefanovic and girlfriend Jasmine Yarbrough.
Arriving without her man, the former model would not speak to media while Stefanovic was ushered in a side door refusing to take part in the red carpet.
Montana Cox, who was dumped as a face of DJs last year, showed the brand what they were missing, arriving in a sexy pink mini dress and revealing she’s been studying acting and said that’s “a lot more harder than it looks”. “Modelling is not that hard,” she said.
Teresa Palmer revealed that she was in the final stages of relocating her whole family to the UK after she scored a gig on a British TV show.
The guest list also included Vogue editor Edwina McCann, actor Tessa James and TV personalities Tim Robards and Anna Heinrich.
Originally published as Fashion’s A-listers out in force for David Jones
Article Fashion’s A-listers turn up the heat on the red carpet compiled by www.news.com.au