Here's how much money OpenTable makes every time you reserve a table through them

Thursday, 20 July 2017, 10:38:14 PM. If you've made a restaurant reservation online within the past decade or so, you've probably done so through OpenTable. It makes the reservation process a

If you've online within the past decade or so, you've probably done so through OpenTable. It makes the reservation process a breeze by letting you see all the tables and times available on any given day, and it also lets you bypass calling the restaurant (and risk speaking to an actual human) entirely. We all know , but how exactly does it work for restaurants?

offers a lot more for restaurants than just a reservation management system. It also offers a comprehensive computer system that lets restaurants assign tables, recognize repeat diners, and remember individual preferences.

So how much does this cost restaurants? There's a one-time installation fee of $1,295 charged at signup, plus a $199 monthly subscription fee. On top of that, the company charges one dollar for each customer seated as part of a reservation made via OpenTable (if they're no-shows, the restaurant doesn't have to pay). You might have noticed that more and more restaurants are installing OpenTable widgets on their own websites these days; this is because OpenTable only charges 25 cents per seated diner booked through a restaurant's website.

This comes with a couple caveats, however. Customers don't receive OpenTable dining points when they book a table through a restaurant's website, which could encourage many to book through OpenTable.com. Also, if a restaurant wants to attract more customers, they can pay $7.50 per reservation to become a 1,000-point restaurant, meaning customers receive 1,000 points for dining there. And if restaurants want to be featured in OpenTable's dining guide, that will cost them an additional $99 per month.

All those charges definitely add up, but if a nice restaurant wants to be taken seriously these days, signing up for OpenTable is practically mandatory. Yet another reminder how difficult (and expensive) it is to run a restaurant!

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