Miss America pageant down in the ratings (again)

Thursday, 14 September 2017, 01:41:18 PM. Cara Mund was crowned Miss America 2018 on Sept. 10 at Atlantic City's Boardwalk Hall
There they are, once again: the Miss America ratings. The verdict? It would seem that fewer Americans are interested in 20-second answers to current events questions, bathing suit competitions and ventriloquism, as performed by a young woman in sparkly jumpsuit. Variety reports that the 2018 Miss America pageant, which was broadcast on ABC from Boardwalk Hall in Atlantic City on Sept. 10, drew 5.6 million viewers, compared with 6.2 million viewers in 2016. The Nielsen ratings were delayed because the company headquarters in Oldsmar, Florida had to be evacuated due to Hurricane Irma. The Atlantic City-based Miss America Organization qualified its ratings announcement by saying that millions of people had lost power because of the hurricane, while millions more were watching the Giants and Cowboys in Sunday Night Football on NBC and the "highly promoted" Seth MacFarlane series "The Orville" on Fox. Glossing over the drop in ratings, the pageant organization pointed out that the Miss America broadcast "attracted ABC's best numbers in the 2-hour time period in 3 months."  During this year's broadcast, Miss America 2018, Cara Mund, a 23-year-old graduate of Brown University, became the first Miss North Dakota to win the pageant crown. She's also the first Ivy League graduate in at least 64 years to win the pageant.  The 2016 pageant had already been down 13.3 percent among viewers in the 18-to-49 demographic from approximately 7 million viewers in 2015.  The Atlantic City pageant...Read more
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