Netflix just declared a war on sleep

Tuesday, 07 November 2017, 04:27:12 AM. “You get a show or a movie you’re really dying to watch, and you end up staying up late at night,' CEO Reed Hastings said. 'So we actually compete with sleep.'
Share Culture Netflix Reed Hastings CEOs Sleep So you chose to binge all of Stranger Things season 2 on Netflix this weekend. Maybe you missed some sleep in the process. The streaming service's leadership certainly hopes you did. At a tech summit last Friday, Netflix CEO Reed Hastings told the crowd that he's very aware of how people consume his platform's original content. And to ensure users binge, binge, and binge some more, Hastings has his sights set on besting a unique foe. "You get a show or a movie you’re really dying to watch, and you end up staying up late at night, so we actually compete with sleep," Hastings said, adding triumphantly, "and we're winning!" Keep up with this story and more by subscribing now Hastings' comments were an escalation in his war on your body's urge to get a little shut eye. On an earnings call in May, he said that Netflix is “competing with sleep on the margin.” What has stepped up Netflix's fight with sleep is a new, much more intense cousin to binge-watching that Hastings explained as "binge-racing." That's where people watch an entire series within 24 hours of it being released. Stranger Things season 2 debuted on October 27. If you were finished with Eleven and the crew by October 28th, you're among the group of diehard viewers Hastings covets. But binge-racing isn't just an American phenomenon. Fast Company reports that binge-racing is most popular in western Europe, and that Netflix will soon expand its content collection aimed at...Read more
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