Radio talk-show host Munch Bishop to have beer named after him

Thursday, 23 November 2017, 06:51:17 AM. Sports talk-show host Mark 'Munch' Bishop has been yearning on the air for a local brewer to make a Cream Ale. Well, the folks at Goldhorn Brewery are listening.

CLEVELAND, Ohio - If success is measured by having a beer named after you, then count sports talker Mark "Munch" Bishop among the fortunate.

The iHeartMedia host's Munch on Sports is heard 3-6 p.m. on Fox Sports 1350, and syndicated via WNIO (The Sports Animal) / Youngstown and Sports WNCO (Fox Sports Radio 1340) / Ashland-Mansfield.

Bishop has wondered on air when a local brewery will make a Cream Ale. He has brought it up repeatedly on our weekly show "Beer with Bona and Much, Much More." (Bishop and I talk beer and sports at 3:40 p.m. Fridays).

The folks at Goldhorn Brewery are listening.

"He's come in here from time to time and mentioned that's one of his favorite styles," brewer Joel Warger said. "I said I was planning on brewing one. I said I'd name it after him. I had mentioned that I like Cream Ales, wished I had seen more of them.

"It's one of those things, they (some beer drinkers) hear it and think of Genny Cream Ale. But it was actually popularized by German immigrants."

Bishop's obsession with Cream Ale came on a trip to Syracuse, when he visited Empire Brewing Co. Musing over what to order, the waitress suggested "try the Cream Ale," he said.

When you think of Cream Ale, the first one that often comes to mind is the one Warger mentioned: Genesee Cream Ale, its green and white can a staple in many bars and campuses for decades since its inception in 1960. It comes from Genesee Brewing Co. in Rochester, N.Y.

The old American style brew is a light-bodied, pale-colored ale that acts as a sort of hybrid between lager and ale. Its alcohol should range from 4.2 percent to 5.6 percent, according to the Beer Judge Certification Program.

Even craft breweries, often busy with creative infusions and obligatory India Pale Ales, haven't embraced this retro style of beer, though Warped Wing Brewing Co. in Dayton makes a popular one - Ermal's Belgian Style Cream Ale, at 5.4 percent alcohol and 20 International Bitterness Units.

"I can just imagine what Joel is going to do," Bishop said. Warger said he brewed one at Great Lakes Brewing Co., when he worked there.

Cream Ales sell well, he said, but "it's one of those brewers' beers. It's not a sexy new IPA or crazy beer with fruit in it."

The folks at Forest City Brewery in Cleveland's Duck Island neighborhood also have plans to make a Cream Ale in early 2018.

The beer is coming at a good time, Warger said. Goldhorn just ran out of its Kolsch, and the Cream Ale "just needs a name."

Bishop is pondering Munch Punch, among others. How about Talk Talk Cream Ale or On the Air Ale?

Whatever it is, it will be named soon.

"It's ready to go," Warger said.

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