They want to turn your bodega into a vending machine

Thursday, 14 September 2017, 09:24:22 AM. A West Coast startup wants to replace bodegas with ubiquitous vending machines.
Sometimes it’s too easy with these guys. Two Google veterans announced a bright new venture on Wednesday: They want to sell the stuff you’d get at a bodega, but instead of a bodega it’s a vending machine. Instead of a well-stocked storefront, it’s a five-foot-wide pantry box. Instead of vendors there are all-seeing cameras. It’s called — and this was what really threw fuel on the fire and prompted a blog-post apology from one of the founders — “Bodega.” Hey, everyone’s hustling for the next thing, and who wants to rain on innovation? Maybe these guys are just looking to squeeze in on a bad business, push it a little, find a smart opening. That would be way too quotidian. “The vision here is much bigger than the box itself,” Paul McDonald, one of the founders, tells Fast Company. “Eventually, centralized shopping locations won’t be necessary, because there will be 100,000 Bodegas spread out, with one always 100 feet away from you.” Order up utopia. That’s “Bodegas,” not bodegas, just the most recent poorly conceived startup business that adds little value as we feel our way towards a technology-fueled New Economy. We’ll go the the barricades to protect the bodegas The founders haven’t announced plans to expand from the Bay Area to NYC yet, though they tell Fast Company they want to be “national” with more than a thousand locations by the end of 2018. Photos on the company’s website show hip young characters gazing lovingly at the Bodega™ case, which looks more like a...Read more
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