Tough lesson: Swimsuit viral ad blows up on UA grads

Tuesday, 16 May 2017, 08:14:15 AM. Sunny Co Clothing scrambles to fill 50K orders after offers of 'free' swimsuit goes viral
A pair of University of Arizona grads are getting a hard, real-world lesson in the power of the Internet and viral marketing — and it’s not exactly what they bargained for. Sunny Co Clothing, launched by recent UA grads Alan Alchalel and Brady Silverwood, posted a photo of one of its swimsuits on Instagram on May 2. The company offered one of the $64.99 suits, free except for the cost of shipping and handling, to anyone who reposted the image and tagged the account by the following afternoon. In just 25 hours, the San Diego-based company's account grew from 7,000 followers to 784,000, and eventually the account was shut down, the company said. Sunny Co pulled down the offer and promised to make its “best effort” to fulfill more than 50,000 promo orders for the red, one-piece "Pamela" suits, saying, “We truly had no idea the response was going to be so overwhelming and we are very sorry for any confusion." But that didn't save the company from the wrath of the Internet, as Sunny Co was flamed mercilessly on social media by people calling the whole thing a scam and worse. “If you say gullible really slow it kinda sounds like ‘repost for a free swimsuit from sunny co clothing,’ ” one tweeted, while another created a fake Sunny Co Twitter account and tweeted, “We are currently looking for a sweatshop to make the 37 million red swimsuits needed thank you for your patience!” Others mocked the company by riffing on its “Pamela” one-piece in posts, such as one featuring a wrestling...Read more
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